And in this first step I’m going to show you how to create a list of awesome keywords for your business. And besides optimizing my content for that specific term, I also added a handful of LSI keywords like “drive traffic”. And they’re helpful for search engines because it helps them index your site’s pages… and understand your site’s structure and architecture. However, driving organic traffic to your site is not easy, and this is where SEO comes into play. With SEO, you can optimize different parts of your website and page to fit various criteria of the ever-changing search algorithms.
Domain Authority
Technical SEO includes auditing and updating backend site elements, like your code and page speed, so your site performs well in search and for users. Any search engine will first show the pages that it thinks are the most relevant. They do this by performing a series of functions, as discussed below. For any given keyword, there might be thousands of people who want to be among these ten search results on the first page of Google SERP.
It’s typically limited to 160 characters to fit within the preview on search engines, but can sometimes be calculated in megapixels depending on your preferred search engine. Use this space to highlight the key points of your page and encourage searchers to click through to your page. SEO (Search Engine Optimization) is the set of practices and actions aimed at increasing a website’s organic traffic from search results. SEO is one of the most important and effective marketing channels for various types of businesses.
Search Algorithm
In fact, Google has gone on the record to say that they don’t pay attention to keyword density. Which is one of the main reasons that my guide ranks in the top 3 for “mobile SEO”. For example, a while ago I published a guide to mobile optimization.
Google presents local search results with a map followed by three organic search results. For example, when users search for “restaurants in Seattle”, the SERP will present three local businesses along with a snippet of their locations in Google Maps as the top results. Local SEO is an activity of improving local businesses’ visibility on search results. It gives more exposure and allows businesses to promote their brands, products, and services to local communities. As the go-to search engine, Google processes more than 3.5 billion searches per day. Thus, ranking higher on Google search results has the potential to drive significant traffic to your site.
This applies to the text surrounding the link as well, since links may carry context around them. Namely, a backlink with an anchor text that is relevant to the linked page is more valuable than the one with an irrelevant or generic anchor. So there’s a big difference between a backlink from a page that links to 3 resources and a backlink from a page that links to 30 resources.
- Focus on writing useful, helpful content for your customers first.
- Compress images and use efficient file formats, such as .png or .webp, to improve the user experience and speed up load times.
- Though all are relevant for SEO, the most prominent title for SERP ranking is your H1 title, otherwise known as your headline.
- That way, your content is super easy to read no matter what device someone is using.
- Optimizing your landing pages with keywords can improve your Google’s Quality Score and increase your site’s visibility.
- It is best practice to use your focus keyword in the H1 heading of the page.
So you can improve your rankings and drive more traffic to your website. This immediately told us that if we created high quality content, there would be a strong chance our content would rank without needing any links. This is true despite the fact that some of the websites have a much higher SEO Anomaly Domain Rating (DR) than PageCloud. Unfortunately, some website building platforms and content management systems automatically create ugly-looking URLs that are hard to understand for both search engines and your site visitors. A quick Google search for your target keyword will help you quickly determine the type of content that is currently ranking.
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